Belmond

Belmond, the luxury hospitality portfolio, sought to elevate its brand expression and create a cohesive yet distinctive system across its collection of iconic properties. As strategic and creative partner, I led the team on brand development work, covering positioning, visual identity, tone of voice and guest experience design. The initiative introduced property-specific emblem systems, luxury collateral including bespoke discovery boxes, and a refined narrative framework that honours each property’s unique character while strengthening the Belmond portfolio identity.