About
Delivering complex digital projects from concept to launch has been the focus of my career. I combine clear thinking with collaborative leadership to turn a brand’s vision into a practical reality.
Having worked at leading global agencies, I provide the calm leadership needed to get difficult projects over the line. Over the past 15 years, I have built lasting partnerships and led talented teams to deliver intricate work with clarity and precision.
As a Client Engagement and Delivery Director, I specialise in managing senior stakeholders, ensuring that even the most ambitious projects stay on track and meet their goals.
My work focuses on creating digital experiences that reflect a brand’s values and make a genuine difference. I work across luxury fashion, hospitality and lifestyle, collaborating closely with strategy, design and technology teams.
Whether reimagining heritage brands or launching new labels, I oversee the process from the initial brief to final delivery to ensure the results are as considered as they are refined.
Digital Transformation & Innovation · Programme & Portfolio Management · C-Suite Stakeholder Management · Team Leadership & Cross-Functional Collaboration · AI Strategy & Implementation
Client Relationship Management · Lead Generation & New Business Development · Strategic Pitch Leadership · Account Growth & Retention
Senior Digital Production & Delivery · Agile & Waterfall Methodologies · Governance, Risk & Delivery Frameworks · Budget & Resource Management · P&L Management
CX/UX Design & Research · Brand & Content Systems · E-commerce & Omnichannel Platforms · Digital Product Development
Project management: Jira, Trello, ClickUp · Design & collaboration: Figma, Miro, Adobe · E-commerce: Shopify Plus, Salesforce Commerce Cloud, Magento, BigCommerce, FPS & Yoox · CMS: Drupal, WordPress, Umbraco · AI platforms: Google Gemini, ChatGPT, Midjourney, Perplexity, Microsoft Copilot, Claude
Projects
A selection of work since 2020, each representing a unique intersection of design, technology and brand storytelling.