DeMellier

DeMellier, the London house of timeless, considered handbags, required a digital flagship that matched the craftsmanship of its collections and its growing international audience. Working with a cross-functional team of design studio, UX and Shopify development partners, I led the end-to-end website redesign, guiding the creative direction and a refined visual identity across every digital touchpoint. Alongside this, I oversaw the evolution of its global ecommerce platform, bringing international commerce and payments together into a seamless, elevated experience that reinforced DeMellier’s place in modern luxury.